We propose to approach the spaces and activities for The LEGO House through the lens of a core element of LEGO’s philosophy – Inventing the future of play through systematic creativity. As an idea, The LEGO House can be conceived as a three dimensional village of interlocking and overlapping buildings and spaces. It can be visited as a curated flow – from one building to the next – in a continuous movement. Or it can be experienced as parallel worlds of complete autonomy. Each space can be designed and used independently. Each box can have a unique light setting, a unique dimension and still be part of a flexible totality. Multiple spaces have access to an outdoor space that can be used to expand the LEGO experience to the outside.
The LEGO House will be both expressive and rational. Innovative and systematic- like a Guggenheim of white cubes, combining the functionality of the modular space with the iconic character of a sculptural building.